Case Studies
This page includes two case studies I have completed during my senior year at the University of Florida.
Uber
This case study was a team semester project for the UF Integrated Communications course. In this study, we analyzed Uber’s Integrated Communications efforts and areas for improvement via SWOT Analysis.
Crisis Communications
This case study focuses on the Astroworld Festival Crowd Crush Tragedy of 2021 and examines Live Nation’s handling of the crisis through communications.